London Camera Exchange

Photographer of the Year

The Brief.

In July 2023, London Camera Exchange approached us to develop a distinctive strategy to boost brand awareness, expand their customer base, and grow their email list.

Building on our previous work together on brand development and print advertising, we proposed and delivered an annual photography competition. Designed to engage a wider audience and build long-term trust in the brand, the campaign aimed to convert participants into loyal customers.

As a multidisciplinary studio, we managed every aspect – from concept and design to marketing, PR and delivery – providing a fully integrated solution. Ultimately, creating and running a successful competition that featured on the BBC website and across national photographic media.

New Email Subscribers
1000 +
Entries
1000
Votes
1000 +