olympus circus event

Olympus wanted a clever way to build brand loyalty and reward camera users for engaging with the brand.

the solution:
Host a spectacular photographic event at Giffords Circus in the Cotswalds. Employing a multiple channels approach to publicise the event, both before, to invite attendees (via various Olympus websites and social media channels) and afterward, to maximise impact for the brand. 50 pairs of tickets were distributed to the lucky attendees and these participants got try out Olympus cameras and lenses and got unparalleled photographic access to the circus performers. This was followed by a photography masterclass by Olympus principal photographer and educator Damian McGillicuddy.

• Sourcing of venue / subject
• Complete event planning
• Branding & design including microsite creation for ticket applications
• Managing invitations & press participation
• Social media coverage
• Event competition management

in a nutshell:
We produced an event that created a buzz and got people talking about the brand.

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